Mama klädHook Röd

Mama is an iconic wall hook designed by Jonas Bergfeldt, where Scandinavian design meets functionality in an elegant and playful way. With its soft shapes and open arms, Mama creates a warm and welcoming impression whilst offering practical storage in every room of the home.

The award-winning design has been honoured with the ‘Utmärkt Svensk Form’ award and has been recognised at several international design exhibitions. The combination of aesthetics, quality and usability has made Mama a much-loved design classic that fits just as well in the hall as in the bedroom, kitchen or office.

Mama is more than just an ordinary hook – it serves as a decorative interior detail that adds personality and style to the wall. Perfect for hanging jackets, bags, scarves or other everyday items in a way that is both practical and elegant.

With its timeless design and high-quality craftsmanship, the Mama Hook is the obvious choice for anyone who appreciates Swedish design, smart functionality and interior décor with character.

At Essem Design, it all starts with the first room.

The entryway is where people meet, are welcomed, and leave their mark. It’s the first impression of a home or business—and therefore our most important room. Our ambition is to make Essem Design synonymous with the first room.

We develop, manufacture, and market sustainable, functional, and well-designed entryway interiors for private and public spaces in a global market. With roots in Swedish design tradition, we create products that combine aesthetics, function, and longevity.

Welcoming

We believe in the power of a warm welcome. Just as the entryway is the first room you encounter when you walk in, we want to be a brand that meets people with openness, thoughtfulness, and personality.

We share our knowledge, are helpful in every interaction, and always strive to create a positive experience. For us, every relationship begins with a simple but important hello.

Honest

Honesty permeates everything we do.

Our products are built to last—both functionally and aesthetically. They are well-thought-out, durable, easy to install, and designed with replaceable parts to extend their lifespan.

We communicate clearly and transparently. We are down-to-earth, humble, and stand by our promises. That’s why we never make promises we can’t keep.

Design Driven

Design is at the heart of our business.

We value the interplay between form and function in every detail. Our heritage consists of timeless Swedish design classics that we manage with respect and care. At the same time, we are driven by curiosity, creativity, and the desire to evolve.

We dare to explore, refine, and think innovatively to create relevant solutions for both today’s and tomorrow’s generations.

Our Promise

Through sustainability, function, and design, we create products that make the first room more welcoming, more organized, and more inspiring.